Job Title: Market Manager – Specialty Vehicle & Power Sports

Location: Waterloo, IA

Salary: $100-125K plus bonus

Job Summary of the Market Manager:

The Market Manager – Specialty Vehicle & Power Sports is responsible for overseeing the strategic direction, growth, and competitive positioning of the Specialty Vehicle and Power Sports market in Waterloo, IA. This role involves developing market plans, analyzing customer needs, monitoring competitor activity, and making strategic recommendations to drive revenue growth and improve margins.

Job Duties & Responsibilities of the Market Manager:

• Manage key accounts to ensure continued product usage and identify new opportunities
• Develop strategic relationships with key accounts
• Identify and present solutions for customer needs
• Lead annual business plans for market segments
• Conduct market analysis to identify growth opportunities
• Monitor competitors’ offerings and communicate threats and opportunities
• Recommend pricing strategies based on market value and profitability
• Develop key account plans to retain business and capture opportunities

Education & Experience Requirements of the Market Manager:

• Negotiation skills and product knowledge
• Ability to assess market trends and growth opportunities
• Strong customer relationship-building skills
• Understanding of pricing, cost, and profitability
• Knowledge of company products and manufacturing capabilities
• Ability to convert customer needs into product improvements
• Strong communication and problem-solving skills