Boston, MA

Regional Sales Manager

Territory Sales Supervisor - Boston, MA

SUMMARY

We are seeking a Territory Sales Supervisor with experience in calling on retail customers such as Ahold (Stop & Shop, The Giant Companies, Giant Martins), Market Basket, Shaw’s, Price Chopper, Bozzuto’s, C&S Wholesale. The Sales Supervisor will be responsible for delivering top-line volume within their authorized trade budget. They will lead a third-party Broker Sales Organization (Acosta) and work with Acosta and our customers to achieve targeted volume results aligned with our brand strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Job Complexity:

  • Manage customer sales effectively.
  • Create and execute a sales plan that meets customer goals and consistently delivers top line volume within the authorized trade budget.
  • Build productive relationships with key decision makers at the customer's organization.
  • Manage multiple customers or touch points.
  • Drive wholesaler volume through indirect level selling.
  • Manage all categories within the company portfolio.

Principal Accountabilities:

  1. Deliver Annual Operating Plan:
    • Meet annual operating plan targets in terms of dollars and cases.
    • Maximize trade spending while staying within the authorized budget.
  2. Develop alignment with Acosta:
    • Provide direction and expectations for Acosta in distribution, shelving, merchandising, and pricing standards.
    • Achieve new item execution goals and eliminate retail voids.
    • Improve overall positioning and brand blocks on store shelves.
    • Execute merchandising plans to drive volume within promotional guidelines.
    • Manage price by maintaining threshold price points and staying competitive.
    • Set clear initiatives and evaluate results in a timely manner.
    • Align customer business plans with brand guidelines.
    • Penetrate Acosta at all levels within the organization.
    • Facilitate communication with Acosta retail operations by collaborating with Retail Managers across Acosta.
  3. Customer Management:
    • Align customer plans with corporate objectives to achieve overall volume and share objectives for each brand/category.
    • Analyze customer's competitive position, behaviors, and strategies and ensure they align with company goals.
    • Track industry trends, identify opportunities, and monitor competitive products.
    • Develop and maintain customer relationships by personally meeting with decision makers at the account.
    • Provide market/customer expertise and direction to company HQ for addressing customer issues.
  4. Financial Management:
    • Manage promotional trade funding within corporate approved boundaries.
    • Implement and enforce company policies and ensure customer compliance with contractual commitments.
    • Establish relationships with customers to address deductions and control unauthorized chargebacks.
  5. Technical Skills:
    • Maintain proficiency in Planning System, IRI/AC Nielsen, and Acosta systems.
    • Demonstrate proficiency in Microsoft Office platform including Excel, PowerPoint, and Word.
    • Ability to build and deliver effective presentations.

SUPERVISORY RESPONSIBILITIES

This job does not have any supervisory responsibilities.

Education and/or Experience

Bachelor's degree in Business Administration, Marketing, or a related field from a four-year college or university. 10+ years of relevant experience within the CPG industry.

SKILLS AND ABILITIES

  • Demonstrated high level of communication, problem solving, and leadership skills.
  • Strong sales skills with a proven ability to consistently deliver a sales quota within the authorized budget.
  • Customer management and broker management experience.
  • Strong technical, business, and financial acumen.
  • Up to 50% travel required.

  • Max. file size: 100 MB.